Apple announced the new version of OSX, Mavericks, alongside the new version of iOS. iOS 7 maintains most of the past iOS functionality while adding a new visual aesthetic. How would I describe iOS 7 to someone who has not seen one image of it?
- Lots of Gaussian blur: overlay screens
- More colorful: shift focus away from primary colors, instead a focus on colorful tones and shades
- Change in UX/UI : some buttons are now just text, and they added a swipe up feature
- Typography: Helvetica Neue Light
- A Blend: it looks like a was inspired by WebOS(multitasking), Windows Phone 8, and the new Google Mobile Apps (Google Search, Gmail)


The new iOS will evoke a different emotion when using the iPhone or iPad than the current design. The new design feels youthful and light. Just by the looks of it, I do not want to create spreadsheets or write long documents. It makes me want to take pictures and listen to some music. I wanted iOS 7 to implement more choices! They redesigned the whole system around their new motif. But, the OS still lacks widgets and a customizable homescreen.
I use my phone all day and consume all sorts of content; video, pictures, games, pdfs, etc. I have a Galaxy Nexus running stock Android 4.2.2 with a different launcher, and an icon pack. From the beginning the phone felt sterile, and robotic. One of the reasons why I choose Android was for the choices. I wanted to change the "look" and "feel" of the OS. I dug around the Play store and found apps that altered the OS's native feel. They enhanced and changed the tone of my phone.
It took me a while to understand how something simple, like a color scheme, can effect my mood. I can not stress enough how great it is to have choices on my phone. I want the iOS 7 to bring more user defined settings. I think Apple's hardware is great and would like to own an iPhone or iPad, but not until I can have more open platform.



